JADEEE

June 18, 2024-

June 30, 2024 Campaign

iTunes Top 100 R&B/Soul Chart

Peaked #11

(June 28, 2024)



*JADEEE INBOX 7/14*

- HOMEWORK -

We can guide you along the way!!

Branding yourself as a recording artist is about crafting a distinct identity that resonates with your target audience and sets you apart from the competition.

Start by defining your unique selling proposition, the core elements that make you stand out. This could be your genre, your lyrical style, your musical influences, or your aesthetic.

Once you understand your USP, create a compelling brand narrative that communicates your values and vision. This narrative should be reflected in your music, your visuals, your social media presence, and your interactions with fans.

Develop a consistent visual identity, including a logo, color scheme, and typography, that visually represents your brand. This helps to create a cohesive and recognizable image.

You need high-quality music production and marketing materials, including professional-grade recordings, engaging music videos, and eye-catching promotional graphics.

Build a strong online presence by creating engaging content, interacting with your audience, and utilizing social media platforms effectively.

Collaborate with other creatives, such as photographers, videographers, and graphic designers, to elevate your brand.

(Need Photos and Videos/Youtube Shorts)

Finally, consistently strive to deliver exceptional music and experiences to your audience, building a loyal fanbase that will be your greatest asset.

OFFICIAL MARKETING PLAN!!

We state the goal, when we plan to achieve it, and how we plan to reach the goal. Give ourselves a good timeline to be able to research or prepare the necessary details. Once we have narrowed this down, then everything else will fall into place.

Next, we’ll move on to Discovering Your Audience and Market. This is a critical part of our plan, since it’s good to understand where the fans are that listen to the type of music you create, since these could be potential fans. We will narrow these down to:

• Location

• Age

• Income Level

• How do they listen to music?

* Read:

This information will be important for you to know and understand, since it will help in creating tours, searching for media support and more.

You can also consider looking at similar artists as yourself and do a bit of research where they are popular. Some great tools for getting this information can be:

• Spotify to discover similar artists.

• Facebook Insights

• YouTube video statistics

• Twitter demographics

• Google Analytics

Potential:

Strengths

• Knowing your strong suits are important. This gives you an opportunity to list key past successes and milestones.

• You can add past sales, gigs, awards, etc

Areas of Improvement

• Everyone can improve on something in one way or another. It is important to be honest with yourself but don’t give it too much time and thought. Remember, the goal for your marketing plan is to achieve your goals.

• You should address each challenge that you are currently facing or foresee. Once you state each challenge, come up with a solution for each or how you are going to neutralize them.

Opportunities

• Think of your opportunities as things you can definitely accomplish. Your opportunities should be tangible but make sure you don’t spread yourself too thin.

Goals & Objectives

• Setting the goals for the next 6 months, 1 year, 3 years, or 5 years is standard.

• Each goal should state what you want to achieve, when you want to, and how you will measure your success

• The best way to execute this is creating a chart or calendar where you can add all of your dates and what you need in order to achieve each.

Budgeting

• Taking your music career to the next level is very similar to growing a new business in any other industry. It takes a lot of patience, time, and money to see results.

Track your Progress

• Tracking your progress is very important. It helps you to know what you’ve accomplished so far and what you have left to work on.

Audience

• Knowing your audience is crucial. Artists who really know their audience are going to stand out. The industry is always changing.

• You may think your audience is everyone who comes across your brand and/or music but it isn’t. People who come to your shows and invest time and money are. The key things to know about your audience are gender, age, location, and income levels. It is also helpful to know how they discover new music, what other types of events they attend, favorite social network, and what platforms they use for music.

Analyze the lifestyle

• Plenty of artists are starting to dedicate more time to this concept. This concept is important because it affects all of the other aspects of the marketing plan. Lifestyle marketing makes you think about the best marketing options to get your message across to fans. It is very important to understand your fans and their lifestyle preferences.

NEW RELEASE CHECKLISTS!!

Pre-Release Checklist:

• Make sure your copyrights are secure

• Register with ASCAP, BMI, or SESAC

• Social Media Strategy is confirmed to encourage current and potential fans to check out your new release

• Contact blogs and websites to make them aware of your release?

• Will there be any special events, like a release party, or shows that you are using as a pre-release promo event?

• Promote the upcoming release with local and/or national news outlets, tabloids, magazines, etc. 

Website and content:

• Websites are a key strategy point for a lot of artists. Your website should have a section for your EPK (Electronic Press Kit), bio, high-quality photos, gig history, social media links, contact information, and links to where people can stream and purchase your music.

• A general news area is a great section to add to your website. This section can be used to post any new and relevant content that you want visitors to see. You can post links to new tracks, samples, other websites that you’re featured in, photos from recent gigs, and more.

Social Media/Community Management:

• Social media has become the milk and honey for artists. Each platform offers artists a space to promote themselves and engage with fans.

• You can use Facebook to regionally target current and potential fans in the areas you chose. 

• If you’re active on Facebook, Twitter, or Instagram, be sure to chat with your fans! This not only makes them feel special but it creates a stronger relationship between the both of you. Re-sharing their photos with you is also another great way to engage. 

Post-Release Checklist:

• Gather a mailing list of all of your new fans

• Send a follow-up email to any event attendees, bloggers, and fans to show your appreciation

• Create a unique hashtag that fans can use to connect with you via social media

• Monitor your social feeds to engage with fans and keep them in the loop for more releases 

For Press:

Global Music Executive Defines the Future of American Music With A New Young Female Singing Sensation

In the realm of music, Edward 'Caprice' Straiter is a highly acclaimed music executive with a proven track record of success. His keen eye for talent and exceptional ability to nurture artists have earned him widespread recognition and respect. Once again, Straiter has collaborated with a young and promising female artist, Jadeee, who possesses the exceptional qualities that could propel her to become America's next big singing sensation.

Jadeee, a rising 26 year old star from the vibrant state of Michigan, has already made waves within the industry. With a voice that captivates and a stage presence that commands attention, she has a unique ability to connect with audiences on an emotional level. Her raw talent and unwavering determination have led her to collaborate with some of the industry's top producers and songwriters.

Edward Straiter's collaboration with Jadeee is a testament to his belief in her potential. Recognizing her exceptional abilities, Straiter has meticulously curated a strategic plan to guide her career. He is utilizing his vast network and industry expertise to secure her unparalleled opportunities and ensure her success at the highest levels.

The collaboration between Straiter and Jadeee is a perfect blend of experience and youthful exuberance. Straiter's industry savvy and guidance provide Jadeee with the necessary support and direction, while her fresh perspective and raw talent inspire Straiter to think outside the box. This creative chemistry is essential for shaping Jadeee's sound and building her brand.

Under Straiter's mentorship, Jadeee is refining her craft, honing her skills, and developing a unique musical identity. Together, they are creating a body of work that is both captivating and relatable. Straiter's expertise in marketing and promotion will ensure that Jadeee's music reaches a wide audience, while her magnetic presence will draw fans from all walks of life.

The bond between Edward 'Caprice' Straiter and Jadeee is a powerful force that has the potential to transform the American music landscape. With Straiter's seasoned guidance and Jadeee's exceptional talent, the duo is poised to create an unforgettable legacy that will inspire and entertain generations to come. As Jadeee's star continues to rise, she is well on her way to fulfilling her destiny as America's next iconic singing sensation.

 HOMEWORK   

 - Promotional Tools Jadeee Can Do -

** Excluded

Once a single has been released, it is crucial to maintain promotional efforts to keep the momentum going and ensure that it continues reaching new audiences. Here is a comprehensive guide outlining various strategies to help you effectively promote your music and keep your fans engaged.

** Run competitions and giveaways

Competitions and giveaways are excellent ways to generate excitement and engage your audience after your music release. They can encourage people to share your music, follow you on social media, and interact with your content.

Consider the following tips when running competitions and giveaways:

Offer unique prizes: Provide attractive and exclusive prizes that are relevant to your music or brand, such as signed merchandise, concert tickets, or a one-on-one video call with you.

Set clear rules and guidelines: Ensure your competition or giveaway has straightforward rules and guidelines to make participation easy for your fans.

Promote your competition: Use your social media channels, website, and email list to spread the word about your competition or giveaway and encourage your fans to participate.

Go live on social media platforms

Hosting live sessions on social media platforms is a great way to connect with your audience and showcase your personality and music in real time. This can help you build a deeper relationship with your fans and attract new listeners.

Consider the following tips when going live on social media platforms:

Choose the right platform: Identify the platform where your target audience is most active, such as Instagram Live, Facebook Live, or YouTube Live.

Schedule your live sessions: Announce your live sessions ahead of time, and share reminders to ensure your audience knows when to tune in.

Interact with your viewers: Engage with your audience during your live sessions by answering questions, responding to comments, and encouraging them to share their thoughts on your music.

Collaborate with other artists and influencers

Collaborating with other artists, influencers, or content creators can help you tap into new audiences and expand your reach. This can also showcase your versatility as an artist and demonstrate your ability to work with others in the music industry.

Consider the following tips when collaborating with other artists and influencers:

Identify potential collaborators: Look for artists or influencers who share a similar target audience or music style and whose work you genuinely admire.

Develop a mutually beneficial project: Create a collaboration that benefits both parties, such as a musical collaboration, an interview, or a social media takeover.

Promote your collaboration: Ensure you and your collaborator actively promote the project on your social media channels and platforms to maximize its reach.

Create and share more content

Continuing to produce engaging and diverse content is essential to keep your audience interested in your music after the release. This can help maintain your music’s momentum and encourage your fans to share your work with others.

Consider the following tips when creating and sharing more content:

Develop a content calendar: Plan and organize your content strategy by creating a calendar outlining what content type you will post and when.

Share behind-the-scenes footage: Give your fans insight into your life as an artist by sharing footage from your recording sessions, live shows, or songwriting process.

Highlight your achievements: Share your accomplishments, such as chart positions, radio airplay, or positive reviews, to demonstrate your success and maintain excitement around your music.

** Utilize digital advertising

Running digital advertising campaigns on platforms such as Facebook, Instagram, and Google can help you reach new audiences and drive more streams and downloads for your music.

Consider the following tips when utilizing digital advertising:

Set clear goals: Define your advertising goals, such as increasing streams, generating more followers, or driving traffic to your website.

Target your audience effectively: Use the targeting options available on advertising platforms to ensure your ads reach your desired audience, such as by age, location, interests, or musical preferences.

Monitor and optimize your campaigns: Keep track of your ad performance and make adjustments as needed to improve their effectiveness, such as by testing different ad creatives, headlines, or target audiences.

Engage with your fans on social media

Continuously engaging with your fans on social media can help strengthen your relationship with your audience and make them feel valued. This can lead to increased loyalty, word-of-mouth promotion, and a growing fanbase.

Consider the following tips when engaging with your fans on social media:

Respond to comments and messages: Make an effort to reply to comments and messages from your fans, showing appreciation for their support and acknowledging their opinions.

Share user-generated content: Encourage your fans to create and share their own content related to your music, such as cover versions, fan art, or dance videos, and repost their creations to show your appreciation.

Host Q&A sessions: Organize regular Q&A sessions on your social media platforms to answer your fans’ questions, share updates on your music, and give them insight into your personal life.

** Submit your single release to playlists and radio stations

Continuing to submit your music to playlists and radio stations can help you reach new listeners and maintain your music’s momentum after its release.

Consider the following tips when submitting your music to playlists and radio stations:

Research suitable playlists and radio stations: Identify playlists and radio stations that cater to your music genre and target audience, and create a list of potential targets.

Craft a personalized pitch: Write a compelling pitch for your music, highlighting what makes it unique and why it would fit the playlist or radio station you’re targeting.

Follow up: If you don’t hear back from playlist curators or radio stations, consider following up to ensure your music is considered for inclusion.

Identify Key Performance Indicators (KPIs)

The first step in analyzing your results is identifying the Key Performance Indicators (KPIs) that matter most to you and your music career. KPIs are measurable values that demonstrate how effectively you are achieving your objectives.

Some common KPIs for musicians include:

Number of streams

Number of downloads

Social media engagement (likes, comments, shares)

Merchandise sales

Playlist placements

Radio airplay

Gather Data from Various Sources

Once you have identified the KPIs you want to track, gather data from the various sources where your music is distributed or promoted.

These sources may include:

Streaming platforms (e.g., Spotify, Apple Music)

Digital download platforms (e.g., iTunes, Amazon Music)

Social media platforms (e.g., Facebook, Instagram, Twitter)

Website and email analytics

Merchandise sales reports

Analyze Your Results

Now that you have collected data from various sources, it’s time to analyze your results. Compare your actual results with your initial objectives to determine the success of your promotional efforts.

Consider the following questions when analyzing your results:

Did you meet or exceed your objectives?

Which promotional tactics were most effective in driving engagement and sales?

Which social media platforms generated the most engagement and new followers?

Did any specific content or marketing initiatives lead to a significant increase in streams or downloads?